PROFILE   >  OUR MISSION

Our Mission:

1st, We love to cook!
Our Mission is to create, encourage, and inspire
Passionate Cooks. We strive to exceed your
expectations  by being the most innovative,
resourceful and motivated company
in the gourmet cooking field.

We will achieve this mission by providing the highest
quality products available and friendly, knowledgeable
customer service, (when you call us, you will
speak to a helpful person not a computer menu).
We will always search for opportunities to improve
that others miss, by listening to our customer's concerns.

Our Core Values

In 1998, we started a process designed to challenge the average,
and assume a leadership position for the visual presentation of
our high quality  products via the internet  and follow that with courteous, knowledgeable service.

We dedicate ourselves to:

Respect: We recognize each person’s value, contribution and individuality. We treat others as we want to be treated.

Integrity: We aspire to the highest standard of ethical behavior
 in all of our relationships.

Leadership: We take responsibility for our actions, lead by
example, and inspire others to realize their potential.

Innovation: We embrace change and cultivate creativity.
 We will bring to the marketplace, innovative and traditional
cooking products of the finest quality. We will always search
for products that are unusual and unique and new. We don't
follow fads.  We are the architects of our future.

Teamwork: We work together and use our collective talents to
achieve our goals.

We will live these values as we serve our colleagues, customers,
 and community.